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When you publish a campaign in Influocial, it gets a public page that you can share anywhere. Creators can read your brief, check deliverable requirements and compensation, and submit a proposal — all without needing to create an account. This lets you collect inbound applications from creator communities, social channels, and direct outreach at the same time.

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What creators see on the page

Your public campaign page shows creators everything they need to decide whether to apply. The page includes:
  • Campaign overview — your brand, product, and campaign goal
  • Product details — what is being promoted and any relevant context
  • Deliverable requirements — formats, quantities, and any creative direction
  • Deadline — content due date and expected posting window
  • Usage rights — whether content will be used for organic posts, paid ads, or whitelisting
  • Compensation — gifted product, fee, or both
Creators do not need to create an Influocial account to view your campaign page or submit a proposal. This removes friction and increases the volume of quality applications you receive.

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Share your campaign with creators

1

Publish your campaign

Complete your campaign setup and click Publish. Your campaign page goes live immediately with a unique shareable link.
2

Copy your campaign link

From the campaign workspace, copy the public campaign link. You’ll find it in the campaign settings or at the top of the published page.
3

Share it across your channels

Distribute the link wherever your target creators are active:
  • Creator communities and Facebook groups
  • Your brand’s Instagram, TikTok, or Twitter/X
  • Creator newsletters or Substack communities
  • Direct message to creators you’ve already identified
4

Invite specific creators directly

If you have creators in mind, send them the campaign link directly by email or DM. They land on the same public page as any other applicant and submit through the same flow.
5

Review applications as they arrive

Each application lands in the Applied stage of your campaign pipeline. From there, you can review proposals, compare creators, and move the strongest fits to Shortlisted.

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Best practices for higher-quality applications

Use clear, friendly language in your brief — write as if you’re explaining the campaign to a creator you’ve just met, not drafting a legal brief. Briefs that specify what great content looks like (with examples or references) attract creators who already understand your brand. Once strong applicants come in, respond quickly — top creators often have multiple brand conversations active at the same time and will prioritise the brand that moves fastest.
Vague briefs attract vague proposals. Include a reference video, a list of must-mention points, or a link to a past campaign you loved. Creators apply with more confidence and deliver content closer to brief on the first pass.
Build in buffer time between the content due date and your campaign end date. Creators appreciate flexibility, and you’ll have time to request revisions without rushing.
Whether you’re offering gifting, payment, or both, state it clearly. Ambiguity around compensation is the most common reason creators abandon an application mid-way through.