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Creating a campaign in Influocial gives you a structured brief that creators can view, understand, and apply to directly. Whether you are running paid collaborations, UGC, product gifting, affiliate activity, or a custom creator workflow, the campaign builder helps you create a clear campaign page without starting from a blank brief. You can create a campaign in two main ways: use the AI Campaign Builder to describe your campaign in plain English, or start from one of Influocial’s 6 campaign templates.

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Before you start

Gather these details before opening the campaign builder. The AI Campaign Builder and templates can help structure your campaign, but having the main details ready makes the setup faster.
  • Product name and positioning — what you’re promoting and how you want it framed
  • Campaign goal — paid collaboration, UGC, audience promotion, gifting, affiliate, or custom
  • Required deliverables and formats — e.g. 1 Reel, 3 static images, 1 TikTok
  • Usage rights needed — organic posting, paid amplification, whitelisting, website use, or internal use
  • Timeline — application deadline, content due date, and expected posting window
  • Budget or product value — total budget, per-creator rate, gifted product value, or affiliate reward
  • Creator requirements — location, niche, audience size, platform, content style, or approval criteria

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Choose how to build your campaign

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Describe your campaign to AI

The AI Campaign Builder is the fastest way to create a campaign. Instead of filling out every campaign field manually, you describe what you want to run in plain English.Influocial then fills out the campaign automatically, including the main campaign structure, brief details, deliverables, creator requirements, and workflow setup where possible. After the AI has created the campaign, you only need to clarify the final missing items before publishing.Use the AI Campaign Builder when you want to:
  • Turn a rough campaign idea into a structured brief
  • Save time filling out campaign fields manually
  • Create a first draft of your campaign page quickly
  • Let AI suggest structure, deliverables, and campaign details
  • Review and refine only the final items before publishing

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How to use the AI Campaign Builder

1

Select the AI Campaign Builder

From the campaign creation screen, choose the AI Campaign Builder option.
2

Enter your campaign prompt

Describe the campaign you want to create in plain English. Include details like the product, creator type, platform, deliverables, budget, and timeline.
3

Let Influocial build the campaign

Influocial uses your prompt to automatically fill out the campaign setup. This gives you a structured campaign draft instead of a blank form.
4

Clarify the final items

Review the generated campaign and complete any missing or unclear details, such as exact dates, usage rights, approval requirements, or compensation.
5

Review and publish

Check the final campaign page, then publish it when everything is ready.
Try a prompt like: “Create a paid campaign for 10 UK fitness creators to post 1 Reel each for a new protein snack. Budget is £3,000 and content should go live next month.”
Always review AI-generated campaign details before publishing. Make sure the deliverables, budget, timeline, creator requirements, and usage rights are accurate.

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Create your campaign

1

Click 'Create campaign' from the dashboard

From your Influocial dashboard, click the Create campaign button. This opens the campaign creation screen.
2

Choose AI or template

Select AI Campaign Builder if you want to describe your campaign and let Influocial fill it out automatically. Select Start from Template if you want to choose one of the 6 campaign templates.
3

Enter your prompt or choose a template

If you choose AI, enter a plain-English prompt describing your campaign. If you choose templates, select the campaign type that best matches your goal.
4

Fill out or review the campaign content

After the campaign structure is created, review the campaign content. Add or edit the product details, campaign goal, creator requirements, deliverables, timeline, budget, compensation, usage rights, and creative direction.
5

Clarify any final missing details

Complete any fields that need a final decision before publishing. This may include exact dates, approval steps, shipping details, posting requirements, affiliate links, or rights usage.
6

Review the public campaign page

Preview the campaign page creators will see. Make sure the brief is clear, the offer is accurate, and the application details are easy to understand.
7

Publish your campaign

Click Publish when you are ready. Your campaign page goes live with a shareable link, and creators can view and apply without needing an Influocial account.

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Tips for stronger campaign briefs

A clear brief attracts better-fit creators and reduces back-and-forth. Use the accordion below to review common ways brands improve their briefs.
You do not need a perfect brief before using AI. Start with what you know, such as the product, goal, creator type, and budget. Influocial can turn that into a structured draft, then you can review and clarify the final details.
If a template is not a perfect match, choose the closest one and customise it. For example, you could start with Product Gifting and add paid usage rights, or start with Affiliate Campaign and add UGC deliverables.
Generic briefs produce generic content. Include 2–3 example hooks or specific phrases you want creators to use. For example: “Open with a before/after” or “Mention free UK delivery in the first 5 seconds.” Creators will know exactly what success looks like.
Upload reference images or links to content you love. This is one of the fastest ways to align creative direction without lengthy feedback loops. If you’re using the AI Creative Studio, you can generate reference visuals directly inside Influocial and attach them to the brief.
A long or vague CTA gets ignored. Decide on one call to action — “Link in bio”, “Use code [NAME]”, or “Swipe to shop” — and keep it the same across all creators in the campaign. Consistency makes it easier to track performance too.
Creators appreciate clarity on how their content will be used. If you plan to run it as a paid ad, whitelist through their handle, or reuse the content on your website or social channels, say so in the brief. Surprises after approval slow everything down.

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What happens after you publish

Once your campaign is live, it moves into the Kanban pipeline. Creator applications land in the Applied stage and work their way through: Shortlisted → Contacted → Replied → Confirmed → Content Due → Posted. You can manage applications, outreach, creator status, content progress, and campaign decisions from the campaign workspace without switching tools.
You can edit campaign details after publishing. Any changes to the public page update immediately, so creators viewing the brief will always see the latest version.
If you are creating your first campaign, use the AI Campaign Builder. Describe the campaign you want, let Influocial fill it out automatically, then review the final details before publishing.