Skip to main content
The Content Library is where your approved creator assets live after a campaign ends. Instead of hunting through email threads or shared drives, every piece of approved content is stored and organised in one place — tagged to the campaign it came from and ready to reuse for ads, briefs, or future planning.

​
What the Content Library stores

  • Campaign assets — the deliverables creators submitted and you approved
  • Creator content — posted and pre-post content organised by campaign
  • Reference visuals — images and direction assets used during campaign setup and briefing
  • Supporting files — attachments and brand assets shared during outreach or campaign collaboration

​
Asset management

Product images, brand references, and creative assets synced from Shopify or uploaded manually are accessible across campaigns. This means the same product image you used in one brief can be pulled into the next campaign without re-uploading or searching. The Content Tab gives you a single organised view of what has been delivered or posted for each active and completed campaign. Use it to track what is still outstanding and what is ready to use.

​
How to build your library

Content is added to the library when you approve creator deliverables inside a campaign. There is no separate upload step — approving content moves it into your library automatically.
1

Run a campaign and collect deliverables

As creators submit their content, review it from the campaign workspace. Content stays in the campaign view until you take action.
2

Approve deliverables

When a creator’s content meets your brief, approve it. Approved content is added to your Content Library and linked to the campaign it came from.
3

Save your best-performing assets

After the campaign ends, review campaign analytics to identify the strongest-performing content. Tag those assets by SKU, product, or campaign type so they’re easy to find later.
4

Prep ad packs for your paid social team

Select the assets you want to use for paid amplification and prepare an ad pack. Share it with your paid social team directly from the library without exporting to a separate drive or folder.
Usage rights set during campaign setup stay attached to content in the library. If you granted paid usage rights for a piece of content, that permission travels with the asset — you do not need to recheck rights before using it in ads.

​
Reuse workflow

Strong UGC assets compound in value when they are organised and accessible. Use the library to build a system, not just a storage folder.
  1. Tag by SKU or campaign — makes it easy to pull assets for specific products or repeat campaign types
  2. Mark top performers — flag assets that drove strong engagement or conversion so they surface quickly for future ad planning
  3. Prep ad packs — group assets by format or platform and share them with the paid team in one action
  4. Reference in future briefs — use library content to show new creators what good looks like, rather than writing it out in words
Save your best-performing UGC assets after every campaign. A well-organised Content Library becomes one of the most valuable assets your team builds over time — each campaign adds to a library that makes the next one faster and cheaper to produce.