Skip to main content
Creator CRM is a relationship workspace inside Influocial for managing creators across campaigns, invites, and future collaborations. Instead of tracking creators across spreadsheets, inboxes, and scattered notes, you keep everything — tags, groups, internal notes, activity history, and campaign invites — attached to a single creator record that your whole team can act on.

​
What you can do with Creator CRM

Add creators

Add creators manually or bring them in directly from campaign workflows.

Invite into campaigns

Select a live campaign and send an invite from the creator record without rebuilding your shortlist.

Internal notes

Keep private, team-visible notes on each creator so context never gets lost.

Activity timeline

See a history of creator actions and updates in one place.

Tags and groups

Organise creators by niche, campaign type, or status for faster shortlisting.

Archive when needed

Keep your CRM clean by archiving creators you no longer need in active workflow.

​
The Creator CRM workflow

1

Add or save a creator

Add a creator manually, or move them from a campaign application or workflow stage into your CRM.
2

Organise them properly

Attach tags, add them to groups, and write internal notes so your team always has context.
3

Invite them into campaigns

Select a campaign and send an invite directly from the creator record.
4

Keep the relationship reusable

Return to the same creator in future campaigns with their full history, tags, and notes still attached.
When a creator performs well on a campaign, tag them immediately and add them to a group. You can shortlist them again for your next launch in seconds rather than starting from scratch.

​
How brands use Creator CRM

Build reusable creator lists — Save strong creators from one campaign and use them again for future launches without rebuilding your shortlist from scratch. Organise by niche or campaign type — Sort creators using tags for fitness, beauty, food, gifted, paid, ambassador, UGC, or any internal label that fits your workflow. Keep campaign invites connected — Invite creators into campaigns directly from the CRM instead of switching between tools or copying details between tabs. Keep team context in one place — Use notes and activity history so no one on your team loses track of who was contacted, saved, invited, or archived.

​
Frequently asked questions

Yes. You can add creators directly into the CRM whenever you find someone worth tracking, whether or not they have applied to one of your campaigns.
Yes. Creators from campaign applications and workflow stages can be moved into CRM records, keeping their campaign context attached.
Yes. Open a creator record, select a campaign, and send an invite directly — no need to rebuild your shortlist inside the campaign.
No. Creator CRM is built for growing brands and lean teams that need a cleaner workflow without the overhead of spreadsheets or scattered inboxes.