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Influocial lets you contact creators directly from inside the platform — no switching between email clients, Instagram, and spreadsheets. You can reach out by email or Instagram DM, use the AI Email Writer to generate personalised messages in seconds, send follow-ups to creators who have not replied, and invite teammates to collaborate on outreach decisions — all without leaving the campaign workflow.

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Outreach workflow

1

Find the creator

Locate the creator in your campaign pipeline or Creator CRM.
2

Open the creator record

Select the creator to open their full record and outreach history.
3

Choose your channel

Select email outreach or Instagram DM depending on what contact details are available and which channel fits best.
4

Write or generate your message

Write your message manually, or use the AI Email Writer to generate a personalised draft using your campaign context and creator details.
5

Send

Review your message, attach any briefs or references if needed, then send. Your outreach is logged to the creator record automatically.

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Outreach channels

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Email outreach

Send emails to creators directly through Influocial when an email address is available. All sent emails are logged to the creator’s record and linked to the campaign.

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AI Email Writer

Generate a full outreach email in seconds. The AI Email Writer uses your campaign context and the creator’s details already in Influocial — you provide a short prompt and it drafts the message for you. This keeps outreach personalised without writing every email from scratch.

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Follow-up emails

For creators who have not replied, quickly create a follow-up from the same record. Follow-ups stay threaded and visible alongside the original message.

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Applicant outreach

When creators apply through your public campaign page, you can review them and contact accepted applicants directly using email outreach inside Influocial.

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Attachments and team invites

Attach briefs, reference files, or creative assets to any outreach email. Invite teammates to collaborate on outreach so decisions and replies are shared across your team.
On the Free plan, outreach emails are sent from an Influocial-branded email address. Upgrading to Pro lets you send from your own custom branded domain.
Use the AI Email Writer for your first outreach, then personalise the draft with one or two specific details about the creator’s content. This keeps messages relevant without adding extra time.