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Influocial organises the creator campaign lifecycle into four clear stages. Each stage is connected, so your team moves from idea to approved content without switching between tools or losing track of decisions. Here is how the workflow runs from start to finish.
The Free plan includes up to 3 active campaigns at one time. To start a new campaign, you will need to end or delete an existing one. Upgrade to Pro for unlimited campaigns.
1

Create the campaign

Start by defining your goal, product, and deliverables. Add your budget, usage rights, and timeline so creators understand exactly what you are looking for before they apply.
  • Define your campaign goal and the type of content you need
  • Set creator requirements such as follower range, niche, and location
  • Specify usage rights so both sides are clear on how content can be used
  • Publish your campaign brief as a public page creators can find and apply to
Use the AI campaign builder to turn a rough brief description into a structured campaign draft in under a minute. For example: “Find 10 UK fitness creators to post 1 Reel each. Budget £3,000.”
2

Creators apply

Once your campaign is live, creators discover it through your public campaign page or a direct link you share. They submit proposals with their rates, content ideas, and audience details.
  • All applications arrive in one queue — no scattered inboxes or spreadsheets
  • Compare proposals side by side with engagement rate, average views, and a value score
  • Shortlist the creators that are the best fit for your campaign goals
Creators do not need to create an Influocial account to apply to your campaign. They can view and submit directly through your public campaign page.
3

Approve and manage content

Once you have approved creators, track content delivery and manage revisions from one place. Every draft and approval stays attached to the campaign.
  • Review content drafts as creators submit them
  • Request focused revisions with clear feedback
  • Approve final assets and tag them for reuse
  • Export ad-ready files for your paid social team
Approved content is saved to your Content Library automatically, so you can reuse assets for ads and product pages without hunting through old email threads.
4

Measure results

Use campaign analytics to understand how your creators and content performed. Apply those learnings to your next brief to keep improving each campaign.
  • Track engagement metrics and creator outcomes across the campaign
  • Compare performance between campaigns over time
  • Use results to build a more repeatable, higher-quality creator pipeline

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Ready to start your first campaign?

Now that you understand the workflow, set up your account and launch your first campaign.

Set up your account

Create your Influocial account and configure your brand profile.

Creating a campaign

Build your first campaign brief using AI or a template.