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Signal helps you understand what is happening across the creator market before you build your next campaign. It gives your team visibility into competitor creator activity, emerging partnership patterns, and underused creator opportunities so you can plan with more context instead of relying on guesswork.

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Understanding market signals

Market signals show how creator partnerships are moving across your category. You can use them to understand which creators, niches, and campaign styles are gaining momentum.Signals to look for:
  • Competitor activity — which creators similar brands are working with
  • Creator momentum — creators appearing more frequently across campaigns
  • Category movement — niches or formats becoming more active
  • Whitespace — areas with opportunity but lower visible competition
Use Signal before building a creator shortlist. It helps you understand the market first, so your campaign decisions are based on evidence rather than assumptions.

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When to use Signal

Use Signal when you are planning a campaign, researching competitors, building a creator shortlist, or deciding which creator segments to test next.
1

Review the market

Start by looking at creator partnership activity across your category or competitor set.
2

Identify patterns

Look for repeated creator usage, rising niches, active formats, and areas where competitor activity is increasing.
3

Find opportunities

Use the insights to identify creators or segments that match your brand but are not already heavily saturated.
4

Build your shortlist

Turn your findings into a more focused creator shortlist for outreach, gifting, paid campaigns, or further review.
Signal is designed to support better campaign decisions. It does not replace creator review, audience fit checks, or brand safety checks before outreach.