The Social Media Scheduler is a powerful publishing tool for planning and managing social content across your connected channels. It helps you create posts, schedule them in advance, organise campaign content, and manage publishing from one place.
This tool is available to Pro plan users only.
Instead of logging into each social platform separately, you can manage your social calendar inside Influocial — alongside your creator campaigns, outreach, and content workflow.
Overview
Scheduling
Composer
Bulk scheduling
Media and drafts
The Social Media Scheduler helps you plan and publish content across multiple social media accounts from one central workspace. It is designed for brands, teams, and agencies that want a more organised way to manage social content without constantly switching between platforms.Use the scheduler to:
- Connect and manage social media accounts
- Create and schedule posts in advance
- Publish content across multiple channels
- Save drafts for later
- Upload and manage media files
- Plan campaign content ahead of launch
- Keep your posting workflow in one platform
The Social Media Scheduler is only available on the Pro plan. If you cannot see this tool in your workspace, your current plan may not include access.
Use the scheduler alongside your creator campaigns to plan brand-owned posts, campaign announcements, product launches, and creator content amplification from the same workspace.
Scheduling posts
Scheduling lets you prepare content in advance and choose when it should be published. This helps you stay consistent across your social channels without needing to post manually every day.You can use scheduling for:
- Product launches
- Campaign announcements
- Creator content reposts
- Weekly content calendars
- Seasonal campaigns
- Promotional posts
- Evergreen content
Open the Social Media Scheduler
Go to the Social Media Scheduler from your Influocial workspace.
Choose your social account
Select the connected social media account or accounts you want to publish to.
Create your post
Add your caption, media, link, or other post content.
Choose a date and time
Select when you want the post to go live.
Schedule the post
Review the content and schedule it so it publishes at the selected time.
Schedule posts before your campaign goes live. This keeps your launch content, reminders, and follow-up posts organised ahead of time.
Creating content in the composer
The composer is where you create and prepare your social posts. You can write captions, add media, include links, and prepare content for one or more connected channels.Depending on the channel you are publishing to, you can create different types of posts, such as text, image, video, or link-based content.The composer is useful for:
- Writing captions
- Preparing campaign posts
- Adding media assets
- Saving drafts
- Reusing captions or hashtags
- Preparing channel-specific versions of a post
Each social platform may have its own content rules, post formats, media limits, and publishing requirements. Always review your post before scheduling or publishing.
Create slightly different versions of the same post for each platform. A caption that works well on Instagram may need to be shorter, more direct, or formatted differently for another channel.
Bulk scheduling content
Bulk scheduling helps you plan and upload multiple posts at once instead of creating every post manually one by one. This is useful when you already have a full content calendar prepared.Use bulk scheduling when you need to:
- Upload a large batch of posts
- Prepare a full weekly or monthly calendar
- Schedule campaign content in advance
- Reuse approved content across multiple channels
- Save time on repetitive publishing tasks
Prepare your content
Organise the captions, media, dates, and channels you want to use.
Open bulk scheduling
Go to the bulk scheduling area inside the Social Media Scheduler.
Upload or add your posts
Add the content you want to schedule in bulk.
Review the schedule
Check each post, date, time, channel, and media asset before confirming.
Schedule the posts
Confirm the batch so your content is added to the publishing schedule.
Bulk scheduling is best for content that has already been reviewed and approved. Always check dates, captions, links, and media before confirming a large batch.
The scheduler includes tools to help you organise the assets and unfinished posts you need for your social calendar.Drafts let you save posts before they are ready to publish. This is helpful when you are waiting for approval, final creative, updated captions, or campaign dates.Media management helps you keep your images, videos, and other assets available for future posts.Use drafts and media tools to:
- Save unfinished posts
- Prepare content for review
- Store campaign assets
- Reuse approved media
- Keep social content organised
- Avoid losing ideas before they are ready
Use drafts for posts that still need approval. This keeps unfinished content separate from posts that are ready to schedule.
- Less platform switching — manage social publishing without logging into every social account separately
- Better campaign planning — schedule posts around launches, creator campaigns, and key dates
- More consistent posting — prepare content ahead of time instead of publishing manually
- Cleaner team workflow — keep drafts, scheduled posts, and assets easier to manage
- Faster execution — use bulk scheduling to prepare multiple posts at once
- Stronger content organisation — keep campaign content, media, and publishing activity in one place
Common use cases
Campaign launches
Schedule announcement posts, launch reminders, creator reposts, and follow-up content before the campaign starts.
Creator content amplification
Plan when to repost or promote creator content across your owned social channels.
Product drops
Prepare content in advance for launches, restocks, limited offers, or seasonal promotions.
Monthly content calendars
Build a repeatable posting schedule so your team can plan content ahead of time instead of reacting daily.
Agency or multi-brand management
Manage content across multiple connected accounts from one central scheduler.
Pro plan access
The Social Media Scheduler is a Pro plan feature.
If you are on the Pro plan, you can use the scheduler to manage connected social accounts, plan content, schedule posts, and organise publishing from inside Influocial.
If you are not on the Pro plan, you may need to upgrade before you can access this tool.
Access to specific scheduler features may depend on your workspace setup, connected social channels, and the publishing permissions available for each platform.
Best practices
Plan your content before scheduling
Prepare your campaign dates, captions, creative assets, and target channels before adding posts to the scheduler.
Use drafts for posts that need review
Save unfinished or unapproved content as drafts until it is ready to publish.
Check each platform format
Make sure your caption, media, link, and post type are suitable for the selected channel.
Schedule around campaign moments
Align your posts with launches, creator deliverables, announcements, and key promotional dates.
Review before publishing
Always review scheduled posts for spelling, links, timing, media, and campaign accuracy.
A strong social calendar should support your wider campaign activity. Use the scheduler to make sure your owned social content and creator campaigns are working together.
