> ## Documentation Index
> Fetch the complete documentation index at: https://help.influocial.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Influocial? Platform overview for brands

> Influocial is the all-in-one creator campaign platform for Shopify and DTC brands. Run campaigns from brief to approved content in one place.

Influocial is a creator campaign platform built for ecommerce and DTC brands. It gives you everything you need to run creator campaigns in one connected workflow — from writing the brief and collecting creator applications, to reviewing proposals, approving content, and reusing assets for ads and product pages.

## Who Influocial is for

Influocial is designed for small and growing brand teams that want consistent creator content without the cost or complexity of working through an agency.

* **Shopify and DTC brands** running product launches, gifting campaigns, or always-on UGC
* **Lean marketing teams** that need creators to come to them rather than relying on cold outreach
* **Marketers and brand managers** who need ad-ready content quickly and a clear record of what was approved

## How the core workflow fits together

Every Influocial campaign follows a clear sequence from idea to approved content:

1. **Create a brief** — define your goal, deliverables, usage rights, and timeline
2. **Creators apply** — your public campaign page attracts applications from relevant creators
3. **Review and shortlist** — compare proposals side by side and approve the right fits
4. **Manage content** — review drafts, request revisions, and approve final assets
5. **Reuse and measure** — save content to your library and track campaign performance

## What makes Influocial different

Most creator tools stop at search. Influocial handles the full campaign lifecycle in one place.

* **Public campaign pages** let creators discover your brief and apply directly — no cold outreach required
* **All-in-one workflow** covers discovery, outreach, proposals, approvals, and content in a single platform
* **No agency overhead** — your team stays in control of every decision and asset
* **AI built in** — the campaign builder, creator search, and outreach tools all use AI to help you move faster

## Explore Influocial

<CardGroup cols={2}>
  <Card title="How Influocial works" icon="circle-play" href="/how-it-works">
    A step-by-step walkthrough of the end-to-end campaign workflow.
  </Card>

  <Card title="Creating a campaign" icon="bullhorn" href="/campaigns/creating-a-campaign">
    Build your first campaign brief using AI or a template.
  </Card>

  <Card title="Creator search" icon="magnifying-glass" href="/discovery/creator-search">
    Find the right creators by niche, location, follower count, and engagement.
  </Card>

  <Card title="Plans and pricing" icon="credit-card" href="/plans-and-pricing">
    Compare the Free and Pro plans to find the right fit for your team.
  </Card>
</CardGroup>