> ## Documentation Index
> Fetch the complete documentation index at: https://help.influocial.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Send creator outreach by email or Instagram DM

> Contact creators from Influocial by email or Instagram DM. Use the AI Email Writer to draft personalised messages and track all replies in one place.

Influocial lets you contact creators directly from inside the platform — no switching between email clients, Instagram, and spreadsheets. You can reach out by email or Instagram DM, use the AI Email Writer to generate personalised messages in seconds, send follow-ups to creators who have not replied, and invite teammates to collaborate on outreach decisions — all without leaving the campaign workflow.

## Outreach workflow

<Steps>
  <Step title="Find the creator">
    Locate the creator in your campaign pipeline or Creator CRM.
  </Step>

  <Step title="Open the creator record">
    Select the creator to open their full record and outreach history.
  </Step>

  <Step title="Choose your channel">
    Select email outreach or Instagram DM depending on what contact details are available and which channel fits best.
  </Step>

  <Step title="Write or generate your message">
    Write your message manually, or use the AI Email Writer to generate a personalised draft using your campaign context and creator details.
  </Step>

  <Step title="Send">
    Review your message, attach any briefs or references if needed, then send. Your outreach is logged to the creator record automatically.
  </Step>
</Steps>

## Outreach channels

<Tabs>
  <Tab title="Email outreach">
    ## Email outreach

    Send emails to creators directly through Influocial when an email address is available. All sent emails are logged to the creator's record and linked to the campaign.

    ### AI Email Writer

    Generate a full outreach email in seconds. The AI Email Writer uses your campaign context and the creator's details already in Influocial — you provide a short prompt and it drafts the message for you. This keeps outreach personalised without writing every email from scratch.

    ### Follow-up emails

    For creators who have not replied, quickly create a follow-up from the same record. Follow-ups stay threaded and visible alongside the original message.

    ### Applicant outreach

    When creators apply through your public campaign page, you can review them and contact accepted applicants directly using email outreach inside Influocial.

    ### Attachments and team invites

    Attach briefs, reference files, or creative assets to any outreach email. Invite teammates to collaborate on outreach so decisions and replies are shared across your team.

    <Note>
      On the Free plan, outreach emails are sent from an Influocial-branded email address. Upgrading to Pro lets you send from your own custom branded domain.
    </Note>

    <Tip>
      Use the AI Email Writer for your first outreach, then personalise the draft with one or two specific details about the creator's content. This keeps messages relevant without adding extra time.
    </Tip>
  </Tab>

  <Tab title="Instagram DM">
    ## Instagram DM outreach

    Reach out to creators through Instagram from inside Influocial. Instagram DM is useful when a creator's email is not available, or when a more direct, informal first contact fits your campaign approach.

    All Instagram DM outreach is logged to the creator record so your team has a full picture of how and when each creator was contacted, regardless of which channel was used.

    <Note>
      Instagram DM outreach works directly from the creator record inside Influocial. You do not need to leave the platform or switch to the Instagram app to send the initial message.
    </Note>
  </Tab>
</Tabs>