> ## Documentation Index
> Fetch the complete documentation index at: https://help.influocial.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Generate AI video concepts for creator campaign briefs

> Create motion direction for briefs using text-to-video, image-to-video, or first frame + last frame generation inside Influocial's AI Creative Studio.

AI video generation in Influocial lets you create motion direction for creator briefs and campaign planning before any production begins. Whether you're starting from a written idea, an existing image, or a defined start and end frame, you can generate video concepts that give creators a clear sense of the motion, pacing, and style you're looking for.

## Three generation modes

<Tabs>
  <Tab title="Text to video">
    Turn a written idea or campaign prompt into a motion concept. Describe the scene, product, tone, or action you want and Influocial generates a video concept based on your input.

    Use this when you're starting from scratch and want to quickly explore what a campaign could look like in motion — without waiting on a production team.
  </Tab>

  <Tab title="Image to video">
    Animate a static image into motion-ready content. Upload an existing visual — a product shot, a brand asset, or an AI-generated image — and Influocial creates a video concept from it.

    Use this when you already have a strong image reference and want to show creators how it could translate into video content for a launch or brief.
  </Tab>

  <Tab title="First frame + last frame">
    Define the beginning and end of a concept and let AI generate the transition between them. You set the opening frame and the closing frame; Influocial fills in the motion in between.

    Use this when you want precise control over the start and end of a video concept while letting AI handle the connective movement.
  </Tab>
</Tabs>

## Use cases

* **Pre-production concept validation** — explore motion directions quickly before committing to production
* **Creator briefing** — show creators the motion style, pacing, and format you're expecting rather than trying to describe it in writing
* **Launch and promo execution** — generate polished video direction for product launches and campaign windows

## How to generate a video

<Steps>
  <Step title="Open AI Creative Studio">
    Go to **AI Creative Studio** from your campaign workspace or the main navigation.
  </Step>

  <Step title="Choose Video generation">
    Select **Video** as your generation mode.
  </Step>

  <Step title="Select your generation mode">
    Choose **Text to video**, **Image to video**, or **First frame + last frame** depending on what you're starting with and the level of control you need.
  </Step>

  <Step title="Enter your prompt or upload your image">
    For text-to-video, describe the concept in plain English. For image-to-video, upload your source image. For first frame + last frame, upload both frames.
  </Step>

  <Step title="Generate">
    Click **Generate** to create the video concept. Review the output and regenerate if needed.
  </Step>

  <Step title="Add to brief or download">
    Add the generated video to a campaign brief as a motion reference for creators, or download it for use in internal planning.
  </Step>
</Steps>

<Note>
  Video generation is included on both the Free and Pro plans. Credits control how many generations you can run — Free includes 2 credits and Pro includes 5 credits across both image and video generation.
</Note>