> ## Documentation Index
> Fetch the complete documentation index at: https://help.influocial.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Review, shortlist, and approve creator proposals

> Compare creator applications side by side using engagement data, value scores, and brand fit signals before you commit to a collaboration or send outreach.

When creators apply through your public campaign page, their proposals land in the **Applied** stage of your campaign pipeline. Instead of reviewing each one in isolation, Influocial gives you performance data and fit signals per applicant so you can make faster, more consistent decisions — and compare creators directly when you're choosing between similar options.

## What you see per applicant

Each creator's proposal card surfaces the data you need to evaluate fit without opening separate tabs or cross-referencing spreadsheets:

* **Engagement rate** — how actively this creator's audience interacts with their content
* **Average views** — typical reach per post across their recent content
* **Predicted performance** — expected outcomes based on campaign type and creator history
* **Internal value score** — an overall fit signal that combines engagement, audience quality, and campaign suitability

<Info>
  The value score is an internal signal calculated by Influocial. It factors in engagement rate, average views, and suitability for your campaign type. It's a starting point for comparison — not a replacement for reviewing a creator's actual content and audience notes.
</Info>

You'll also see:

* **Paid Ads Fit** — whether this creator is likely to perform well in paid amplification workflows
* **Brand Fit Notes** — context on how the creator's content style and audience align with your campaign

## Review, compare, shortlist, and approve

<Steps>
  <Step title="Review incoming proposals">
    Open your campaign and go to the **Applied** stage. Each card shows the creator's profile, proposal details, and performance data. Work through applicants and flag anyone who looks like a strong fit.
  </Step>

  <Step title="Compare creators side by side">
    Select two or more creators from anywhere in the pipeline and open the comparison view. You can compare:

    * Overall fit and value score
    * Awareness versus conversion potential
    * Suitability for UGC or paid ads use
    * Content style and audience notes

    This is particularly useful when you have multiple strong applicants for a limited number of campaign slots.
  </Step>

  <Step title="Move strong fits to Shortlisted">
    Drag or move creators you want to keep in consideration to the **Shortlisted** stage. This separates them from the full applicant pool without committing to outreach yet.
  </Step>

  <Step title="Approve and send acceptance emails">
    When you're ready to move forward with a creator, approve them from the campaign workspace. Influocial lets you send acceptance emails to confirmed creators directly from the platform — no switching to your email client.

    <Tip>
      Respond quickly to your strongest applicants. Top creators often have multiple brand conversations active at the same time and will prioritise whoever moves fastest. Getting a confirmation within 24–48 hours of a strong application reduces the chance of losing them to another brand.
    </Tip>
  </Step>
</Steps>

## After approval

Once a creator is approved and moves to **Confirmed**, they're expected to deliver content by the campaign deadline. The next step is managing content delivery, reviewing drafts, and approving final assets — covered in [Collect, review, and approve creator content](/campaigns/content-and-approvals).