> ## Documentation Index
> Fetch the complete documentation index at: https://help.influocial.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Create your first creator campaign in Influocial

> Create a campaign with the AI Campaign Builder or choose from 6 campaign templates, then review the final details and publish a public campaign page creators can apply to.

Creating a campaign in Influocial gives you a structured brief that creators can view, understand, and apply to directly. Whether you are running paid collaborations, UGC, product gifting, affiliate activity, or a custom creator workflow, the campaign builder helps you create a clear campaign page without starting from a blank brief.

You can create a campaign in two main ways: use the **AI Campaign Builder** to describe your campaign in plain English, or start from one of Influocial's **6 campaign templates**.

## Before you start

Gather these details before opening the campaign builder. The AI Campaign Builder and templates can help structure your campaign, but having the main details ready makes the setup faster.

* **Product name and positioning** — what you're promoting and how you want it framed
* **Campaign goal** — paid collaboration, UGC, audience promotion, gifting, affiliate, or custom
* **Required deliverables and formats** — e.g. 1 Reel, 3 static images, 1 TikTok
* **Usage rights needed** — organic posting, paid amplification, whitelisting, website use, or internal use
* **Timeline** — application deadline, content due date, and expected posting window
* **Budget or product value** — total budget, per-creator rate, gifted product value, or affiliate reward
* **Creator requirements** — location, niche, audience size, platform, content style, or approval criteria

## Choose how to build your campaign

<Tabs>
  <Tab title="AI Campaign Builder">
    ## Describe your campaign to AI

    The AI Campaign Builder is the fastest way to create a campaign. Instead of filling out every campaign field manually, you describe what you want to run in plain English.

    Influocial then fills out the campaign automatically, including the main campaign structure, brief details, deliverables, creator requirements, and workflow setup where possible. After the AI has created the campaign, you only need to clarify the final missing items before publishing.

    **Use the AI Campaign Builder when you want to:**

    * Turn a rough campaign idea into a structured brief
    * Save time filling out campaign fields manually
    * Create a first draft of your campaign page quickly
    * Let AI suggest structure, deliverables, and campaign details
    * Review and refine only the final items before publishing

    ### How to use the AI Campaign Builder

    <Steps>
      <Step title="Select the AI Campaign Builder">
        From the campaign creation screen, choose the **AI Campaign Builder** option.
      </Step>

      <Step title="Enter your campaign prompt">
        Describe the campaign you want to create in plain English. Include details like the product, creator type, platform, deliverables, budget, and timeline.
      </Step>

      <Step title="Let Influocial build the campaign">
        Influocial uses your prompt to automatically fill out the campaign setup. This gives you a structured campaign draft instead of a blank form.
      </Step>

      <Step title="Clarify the final items">
        Review the generated campaign and complete any missing or unclear details, such as exact dates, usage rights, approval requirements, or compensation.
      </Step>

      <Step title="Review and publish">
        Check the final campaign page, then publish it when everything is ready.
      </Step>
    </Steps>

    <Tip>
      Try a prompt like: "Create a paid campaign for 10 UK fitness creators to post 1 Reel each for a new protein snack. Budget is £3,000 and content should go live next month."
    </Tip>

    <Note>
      Always review AI-generated campaign details before publishing. Make sure the deliverables, budget, timeline, creator requirements, and usage rights are accurate.
    </Note>
  </Tab>

  <Tab title="Templates">
    ## Start from a template

    Templates help you create a campaign from a ready-made setup. Choose the campaign template that best matches your goal, then edit the details after this step.

    Influocial includes **6 campaign templates**:

    * Paid Collaboration
    * Content Only (UGC)
    * Audience Promotion
    * Product Gifting
    * Affiliate Campaign
    * Custom Campaign

    <Note>
      You can edit everything after choosing a template. Templates are starting points, not locked campaign structures.
    </Note>

    ### Choose a campaign template

    <AccordionGroup>
      <Accordion title="Paid Collaboration">
        **Best for:** Creator makes content and posts it to their own audience.

        Work with creators who will create content and share it with their followers. This is best for sponsored posts, Reels, TikToks, stories, and paid brand partnerships.

        **Useful for:**

        * Sponsored posts and Reels
        * Creator-led audience distribution
        * Paid brand partnerships
      </Accordion>

      <Accordion title="Content Only (UGC)">
        **Best for:** Creator makes content, but does not need to post it.

        Get creator-made content for your brand to use in ads, landing pages, email, and social channels. This is best when you want content assets, not audience distribution.

        **Useful for:**

        * Ad-ready creative assets
        * No posting requirement
        * Paid social, website, email, or organic brand content
      </Accordion>

      <Accordion title="Audience Promotion">
        **Best for:** Creator posts to their audience using content you provide or light creator-led content.

        Promote your brand through creator audiences without focusing on custom content production. This is best for shoutouts, reposts, mentions, or campaigns focused on reach and visibility.

        **Useful for:**

        * Audience-first campaigns
        * Shoutouts and reposts
        * Reach and visibility campaigns
      </Accordion>

      <Accordion title="Product Gifting">
        **Best for:** Sending products to creators with low upfront cash spend.

        Send products to creators and manage gifting, shipping, and follow-up in one workflow. This is best for product seeding, unboxings, try-ons, and social proof.

        **Useful for:**

        * Product seeding workflow
        * Shipping and follow-up
        * Unboxings, try-ons, and product discovery
      </Accordion>

      <Accordion title="Affiliate Campaign">
        **Best for:** Driving sales through codes or links.

        Partner with creators to promote your products using discount codes or tracking links. This is best for campaigns focused on measurable sales and revenue.

        **Useful for:**

        * Code and link tracking
        * Attribution-friendly setup
        * Revenue-focused creator partnerships
      </Accordion>

      <Accordion title="Custom Campaign">
        **Best for:** Mixed or unusual campaign setups.

        Start with a flexible setup and customise the workflow yourself. This is best when your campaign combines multiple goals like gifting, posting, UGC, affiliate, or custom approval steps.

        **Useful for:**

        * Flexible workflow builder
        * Multi-goal campaign support
        * Custom creator workflows
      </Accordion>
    </AccordionGroup>
  </Tab>
</Tabs>

## Create your campaign

<Steps>
  <Step title="Click 'Create campaign' from the dashboard">
    From your Influocial dashboard, click the **Create campaign** button. This opens the campaign creation screen.
  </Step>

  <Step title="Choose AI or template">
    Select **AI Campaign Builder** if you want to describe your campaign and let Influocial fill it out automatically. Select **Start from Template** if you want to choose one of the 6 campaign templates.
  </Step>

  <Step title="Enter your prompt or choose a template">
    If you choose AI, enter a plain-English prompt describing your campaign. If you choose templates, select the campaign type that best matches your goal.
  </Step>

  <Step title="Fill out or review the campaign content">
    After the campaign structure is created, review the campaign content. Add or edit the product details, campaign goal, creator requirements, deliverables, timeline, budget, compensation, usage rights, and creative direction.
  </Step>

  <Step title="Clarify any final missing details">
    Complete any fields that need a final decision before publishing. This may include exact dates, approval steps, shipping details, posting requirements, affiliate links, or rights usage.
  </Step>

  <Step title="Review the public campaign page">
    Preview the campaign page creators will see. Make sure the brief is clear, the offer is accurate, and the application details are easy to understand.
  </Step>

  <Step title="Publish your campaign">
    Click **Publish** when you are ready. Your campaign page goes live with a shareable link, and creators can view and apply without needing an Influocial account.
  </Step>
</Steps>

## Tips for stronger campaign briefs

A clear brief attracts better-fit creators and reduces back-and-forth. Use the accordion below to review common ways brands improve their briefs.

<AccordionGroup>
  <Accordion title="Use the AI Campaign Builder for rough ideas">
    You do not need a perfect brief before using AI. Start with what you know, such as the product, goal, creator type, and budget. Influocial can turn that into a structured draft, then you can review and clarify the final details.
  </Accordion>

  <Accordion title="Choose the closest template, then edit">
    If a template is not a perfect match, choose the closest one and customise it. For example, you could start with Product Gifting and add paid usage rights, or start with Affiliate Campaign and add UGC deliverables.
  </Accordion>

  <Accordion title="Use specific hooks and must-say points">
    Generic briefs produce generic content. Include 2–3 example hooks or specific phrases you want creators to use. For example: "Open with a before/after" or "Mention free UK delivery in the first 5 seconds." Creators will know exactly what success looks like.
  </Accordion>

  <Accordion title="Share example shots or visual references">
    Upload reference images or links to content you love. This is one of the fastest ways to align creative direction without lengthy feedback loops. If you're using the AI Creative Studio, you can generate reference visuals directly inside Influocial and attach them to the brief.
  </Accordion>

  <Accordion title="Keep the CTA short and consistent">
    A long or vague CTA gets ignored. Decide on one call to action — "Link in bio", "Use code \[NAME]", or "Swipe to shop" — and keep it the same across all creators in the campaign. Consistency makes it easier to track performance too.
  </Accordion>

  <Accordion title="Be upfront about usage rights">
    Creators appreciate clarity on how their content will be used. If you plan to run it as a paid ad, whitelist through their handle, or reuse the content on your website or social channels, say so in the brief. Surprises after approval slow everything down.
  </Accordion>
</AccordionGroup>

## What happens after you publish

Once your campaign is live, it moves into the Kanban pipeline. Creator applications land in the **Applied** stage and work their way through: **Shortlisted → Contacted → Replied → Confirmed → Content Due → Posted**.

You can manage applications, outreach, creator status, content progress, and campaign decisions from the campaign workspace without switching tools.

<Note>
  You can edit campaign details after publishing. Any changes to the public page update immediately, so creators viewing the brief will always see the latest version.
</Note>

<Tip>
  If you are creating your first campaign, use the AI Campaign Builder. Describe the campaign you want, let Influocial fill it out automatically, then review the final details before publishing.
</Tip>