> ## Documentation Index
> Fetch the complete documentation index at: https://help.influocial.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Track creator campaign performance and analytics

> Monitor creator activity, content delivery, engagement metrics, and pre- and post-purchase performance to improve every future campaign you run in Influocial.

Influocial tracks campaign performance from the moment creators apply through to content delivery and downstream purchase impact. Analytics give you visibility into creator activity, engagement outcomes, and pipeline movement — so you can make faster decisions between campaigns, not just at the end of them.

## What you can track

<AccordionGroup>
  <Accordion title="Applications and approval rates">
    See how many creators applied to a campaign and how many were approved. Use this to understand how well your public campaign page is attracting the right applicants and whether your brief is filtering effectively.
  </Accordion>

  <Accordion title="Content delivery status">
    Track whether creators have delivered their content and whether it has been posted. This keeps your campaign timeline visible without chasing creators manually.
  </Accordion>

  <Accordion title="Engagement metrics">
    Review views, likes, and saves across delivered content. Use these to compare creator performance within a campaign and identify which formats and creators are generating the most engagement.
  </Accordion>

  <Accordion title="Pre-purchase analytics">
    Track campaign performance and creator activity before the point of purchase. This covers engagement, reach, and creator-level contribution during the awareness and consideration stages of the campaign.
  </Accordion>

  <Accordion title="Post-purchase analytics">
    Measure what happens after purchase to understand downstream campaign impact. Post-purchase analytics help you connect creator activity to conversion outcomes and understand the full picture of campaign performance.
  </Accordion>

  <Accordion title="Pipeline metrics">
    See how creators are moving through campaign stages — from applied and shortlisted through to confirmed, content due, and posted. Pipeline metrics show you where progress is stalling before it becomes a problem.
  </Accordion>

  <Accordion title="Creator performance">
    Review how individual creators are performing within a campaign. Use this to identify who is outperforming, who to prioritise for future campaigns, and how to adjust your creator selection criteria.
  </Accordion>
</AccordionGroup>

## How to use analytics to improve campaigns

<Steps>
  <Step title="Open the analytics view for a campaign">
    Navigate to the campaign you want to review and open the **Analytics** tab. You'll see a summary of key metrics for that campaign.
  </Step>

  <Step title="Identify creators that outperform">
    Look at individual creator performance data. Creators with strong engagement relative to their reach are worth prioritising in future campaigns and may be candidates for paid usage.
  </Step>

  <Step title="Compare performance across campaigns">
    Use campaign summary metrics to compare results across different campaigns. Look for patterns in which briefs, formats, or creator types consistently produce stronger outcomes.
  </Step>

  <Step title="Adjust hooks and deliverables based on data">
    If certain content formats or hooks are generating more engagement, update your brief for the next campaign to reflect what's working. Analytics should inform the next brief, not just record the last one.
  </Step>
</Steps>

## Reporting tips

Keep your review process consistent so trends become visible over time rather than isolated observations.

* **Review after each campaign ends** — don't wait until the next campaign is live to look at what worked
* **Save top-performing assets to your library** — strong UGC compounds; save the best content to your Content Library so it stays accessible for future ad and creative planning
* **Share learnings with your team** — use campaign data to align the team on what good looks like before the next brief is written

<Tip>
  The most actionable use of campaign analytics is feeding insights back into your next brief. If a particular hook, format, or creator type outperformed, build that into your next campaign setup — not just your reporting slide.
</Tip>